World Rugby Returns to California
AEG Rugby | LA Sevens
CREATIVE DIRECTION / CONTENT PRODUCTION / VIDEOGRAPHY / POST PRODUCTION / SOCIAL MEDIA STRATEGY
Chukbox had the exciting opportunity to assist in launching the return of 7s Rugby to LA with AEG Rugby and the LA Sevens, starting with social content and photo / video production for the 1-week event; capturing 7 different event through out the week including VIP Parties, all-ages amateur rugby invitational, and a weekend of World Rugby.
Chukbox was also tasked to run the official social media channels and live document the 40+ matches with a team capturing and sharing in-game video highlights. The work helped AEG Rugby reach over 3 million people on Instagram and a total of 5 million impressions from the event weekend, marking a successful launch for a new brand with limited market exposure. Chukbox’s organized efforts helped to get the most out of the event, which included a focus on capturing the fan’s perspective of the event with photo and film teams. More broadly, Chukbox developed event week social media strategy and remains actively engaged in creative direction and production for their campaign materials, ensuring a cohesive visual language across social, Video, web, and paid advertising.
