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Exploring the golden state with Visit California
cAMPAIGN DEVELOPMENT / Brand Story-telling / Brand Design Language / Brand Photography
We have worked closely with Visit California’s in-house team, consulting on a broad range of matters with the aim of elevating the brand, increasing awareness and ultimately visitors to the Golden State.
For the 2018, 2019, and 2020 campaigns, created a range of content for Visit California to celebrate its roots and CA sensibility. The content (developed: articles, social, video and photos) to the brand’s identity, drawing on the state’s numerous classic California elements for inspiration. This project involved full creative direction, film production, post-production, Editorial composition and final distribution. This was part of a 360 marketing effort to launch Visit California tourism focus in cycling, distributing the video and targeted versions across social media, e-mail, paid ads, and organic placements.
